Say hello to Geetanjali Prasad, Founder and Chief Strategy Officer of Pursuit of Extraordinary (POE), the person who started this whole thing because “good enough” was never the goal.

With nearly two decades across broadcast journalism, brand strategy, and growth, Geetanjali has worked everywhere stories and decisions collide, from NDTV and Bloomberg to fast-growing brands across climate-tech, web3, manufacturing, travel, and social impact. She’s spent her career helping leaders make sense of complexity, sharpen their point of view, and build brands people actually remember.

What sets Geetanjali apart is that she doesn’t believe in branding for branding’s sake. Or AI for buzzword points. She believes in clarity, strong thinking, and systems that scale without losing their soul. She’s as comfortable scripting a film as she is architecting a content ecosystem or designing AI-powered workflows that make teams faster, sharper, and more human, not robotic.

POE is not just her company, it’s her philosophy in action. Built to cut out agency bloat, shallow creativity, and noise-driven marketing, POE reflects her belief that brands deserve senior thinking, honest storytelling, and AI that actually improves the work. Every project carries her fingerprints, sharp questions, clear narratives, and an obsession with real value over vanity metrics.

At POE, Geetanjali leads the strategic spine of the studio, shaping how brands are positioned, how stories are told, and how marketing systems are built for the AI era. She works closely with founders and leadership teams who want to think bigger, move faster, and build brands that last.

POE is her pursuit of what branding can be when creativity, technology, and integrity work together. And if you’re building something bold, this is where the next chapter begins ✨